8 Days Magazine

WHEN I WAS FOUR was featured in this week 8 DAYS magazine! Thank you all for your support, which kept us going and our passion alive! =)

A close-up shot of our Chinese calendar notebook and hand-painted watermelon tote bag!

wheniwasfour 8 days 2013wheniwasfour 8 days content 1wheniwasfour 8 days content 2   

Lian He Zao Bao 联合早报:现在

24 Dec 2013, pg 1

Mediacorp Channel U's 100% Singapore 《百分百新加坡》
16 Dec 2013, 8pm

Wall Street Journal (Scene Asia)
22 Nov 2013
Singapore’s New Wave of Nostalgia by Justin Bergman 

wall street journal wheniwasfour 2013

“One local design studio, with the nostalgic-sounding name When I Was Four, makes canvas tote bags and notebooks decorated with images from grade-school Mandarin grammar books.”

Read the full article here

07 Oct 2013  
Simple Happiness, All Stitched Up by Tabitha Sim

wheniwasfour connexion 2013 

Weekend Weekly Issue 735 (Hong Kong Magazine)

07 Oct 2013, pg 150
Featuring our tote bags!

weekend weekly wheniwasfour 2013 

i-weekly supplementI love 生活 no. 829

19 Sep 2013, pg 13 
Our Milk pack cushion and Childhood games coasters being featured in Public Garden 创意满园 article!

i-weekly wheniwasfour 2013i-weekly wheniwasfour 2013  

Style: living Issue 20

Sep 2013 – Feb 2014, pg 11-13
Featuring our Jotter Book cushion, Calendar notebook, Five stone plushies, and Chalkboard notebook!

Pathway Magazine Issue 02

Sep 2013 - Oct 2013, pg 9-10
An interview with wheniwasfour
pathway magazine wheniwasfour 2013 


Aug 2013, pg 28
Our Jotter Book cushion, Tote bag and Calendar notebook being featured in the Old Is New article.

The Travelshopa blog
01 Aug 2013
Partying with a personal touch: Stationery, greeting cards and party crafts in Singapore.

travelshoppa wheniwasfour 2013

"Wheniwasfour. For an insight into the childhood memories of the typical Singaporean, wheniwasfour is the perfect go-to place. Taking inspiration from a time when life on the island was a whole lot simpler, the design studio creates handcrafted goods such as accessories, tote bags, note books and post cards that feature old school elements such as five stones (an old children’s game), iced gems (colourful sugar-iced biscuits popular with Singapore children) and chalkboards (a staple at schools once upon a time)."

Read the full article here


24 July 2013

zao bao wheniwasfour 2013 


07 Jul 2013, pg 32
Featuring our tote bag, five stone plushies and rabbit sweet pin

 zaobao wheniwasfour 2013

The HUNT Guides on Facebook
31 May 2013

“Things we love: Singapore design house wheniwasfour's homage to local culture in the form of oh-so-cool old school canvas bags.”

Challenge Magazine: The How To Issue

May/June 2013

challenge magazine wheniwasfour 2013 

i-weekly supplement:  I love 生活 no.810

09 May 2013, pg 10 
An interview with wheniwasfour in the article 买一份甜蜜回忆

i-weekly wheniwasfour 2013 

Chubby Hubby blog
26 Mar 2013
Supporting local talent: When I was four by Mandy

chubby hubby wheniwasfour 2013
Read the full article here 


08 Mar 2013, pg A22
These kueh aren’t for eating featuring our Ang Ku Kueh tote bag!


04 Feb 2013
December 24, 2013 by wheniwasfour | 小时候