WHENIWASFOUR, a Singaporean design studio and label, creates lifestyle products with a local twist. Our designs draw inspiration from the ordinary, transforming everyday moments into a playground for creativity. WHENIWASFOUR captures the essence of Singaporeans who cherish a slow, balanced lifestyle filled with simple happiness and enjoyment.



FOUNDERS

 

The Little Tot / 
小不点

She loves to cycle and enjoys the scenery while the cool wind caresses her face. She wishes to grow a bit taller!

Rice Bucket / 
饭桶

She loves rice, especially japanese rice. She loves the smell of freshly published books!

Country Girl / 
村姑

She loves to farm and is a hardworking girl. Her farm is always in a perfect state. She’s also a doodle master! 



WHY WHENIWASFOUR?

Many of you have asked why we’re named Wheniwasfour.
We discovered that around the age of four, most children begin forming their earliest impressions of the world — from people and places to sights and sounds.

Through our designs and products, we hope to bring back those cherished childhood memories.

So let’s start reminiscing the good old days!


Cheers, 
Wheniwasfour.

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