Media Features
Media Features
2022
May 2022
Savour BlackBookAsia did an exclusive feature of our products
https://savourblackbookasia.com/when-i-was-four/
Mar 2022
Zula featured "The Singapore Love Story" collection that we did in collaboration with Uniqlo
https://zula.sg/uniqlo-a-singaporean-love-story/
Feb 2022
Wheniwasfour's bak kwa pouch and huat flakes mask were featured by The Straits Times
2021
Nov 2021 to Mar 2022
Wheniwasfour's Dreamland Carnival at Disney Pop-up was featured by various websites:
https://www.disney.sg/pop-up-disney/the-experience
https://mothership.sg/2022/01/pop-up-disney-suntec/
https://thesmartlocal.com/read/disney-pop-up-singapore/
Oct 2021
Wheniwasfour was featured on the cover page of The Straits Times' Life.
Oct 2021
Wheniwasfour was featured in <HDB Tai Tai Season 4> and the episode was aired on 4 Oct 2021.
https://www.mewatch.sg/clips/When-I-was-Four-HDB-Tai-Tai-S4-HDB-%E5%A4%AA%E5%A4%AA-S4-246575
https://www.mewatch.sg/watch/HDB-Tai-Tai-S4-HDB-%E5%A4%AA%E5%A4%AA-S4-E2-246629
Oct 2021
Girl Style featured our Merlion Plastic Sling Bag
https://girlstyle.com/sg/article/100123/merlion-plastic-sling-bag-singapore
Sep 2021
Honeycombers featured us as one of the coolest local brands for retail therapy fix
https://thehoneycombers.com/singapore/local-brands-shopping-in-singapore/
Aug 2021
AsiaOne featured our Merlion sling bag, Jotter Book Kraft sling bag & Good Morning Towel mask
MeREWARDS's feature
Aug 2021
Travellution e-magazine featured our Singlish coasters:
https://drive.google.com/file/d/1f7vBJ2E2x0s8MJcBJ_X9u2YphMpFkLYC/view
July 2021
Wheniwasfour was featured by Visit Singapore as one of the places to shop for local-flavoured souvenirs and gifts.
https://www.visitsingapore.com/editorials/shop-singapore-products-designs/
KAYAK, a global travel search site where users can find great deals on flights, hotels and car rentals, featured us as one of the local attractions in their Singapore Travel Guide.
https://www.kayak.sg/Singapore.20828.guide
June 2021
MeREWARDS's feature on the best father's day gifts
May 2021
Visit Singapore's feature on Wheniwasfour's story
https://www.facebook.com/VisitSingaporeMY/videos/144030257634775
Mar 2021
Expat Living feature on Singapore-theme presents
https://expatliving.sg/expat-leaving-gifts-singapore-themed-presents/
Mar 2021
Zaobao (早报)'s feature on food-themed related fashion on both their papers and Instagram
https://www.instagram.com/p/CMXMGUKMlS-/?utm_medium=copy_link
Mar 2021
Cardable's blogpost on uniquely Singapore products
http://getcardable.com/blog/wheniwasfour
Feb 2021
CNY greetings masks
Jan 2021
Chinese New Year Big Boss Red Packets
https://mothership.sg/2021/01/1000-angbao/
2020
Dec 2020
Pi Pa Gao and Po Chai Pills Door Mat
https://sethlui.com/pi-pa-gao-doormat-when-i-was-four-singapore-dec-2020/
Aug 2020
Subway collaboration with Wheniwasfour for National Day merchandise
https://www.oo-foodielicious.com/subway-wheniwasfour-national-day/
Aug 2020
Good Citizen Mask and various other designs
https://hypeandstuff.com/locally-designed-masks-wheniwasfour/
July 2020
Good Citizen Mask and various other designs
https://mustsharenews.com/hao-gong-min-mask/
July 2020
Visit Singapore's feature
https://www.visitsingapore.com/editorials/shop-singapore-products-designs/
Features in 2019
Wheniwasfour was featured in various publications for the innisfree x wheniwasfour collaboration! Read more about the National Day 2019 Special here:
Today Online
25 July 2019
Cute #SG54 Merch You'll Want To Use Beyond National Day 2019
Hype & Stuff
25 July 2019
innisfree S'pore x wheniwasfour Collectable Pouch & Pins Redeemable In August
Daily Vanity
25 July 2019
Innisfree collaborates with Singaporean artist for first time to launch local-flavoured merchandise
Alvinology
25 July 2019
innisfree x WHENIWASFOUR - Relive childhood memories this National Day
Hype & Stuff
June 2019
wheniwasfour: Stock Up On Singapore's Nostalgic Snacks Reimagined As Lifestyle Products
Hype & Stuff wrote an amazing article about their experience at wheniwasfour!
Mothership
10 April 2019
Mamak shop-inspired earrings that look like Mopiko, Paddle Pop & haw flakes available in S'pore
Mothership.sg featured our Mama Shop earrings in this post, along with other items such as our kopi zine, socks and bak kwa pouch!
17 Jan 2019
https://mothership.sg/2019/01/bak-kwa-pouch-cny-wheniwasfour/
You can now carry the all-time favorite CNY goodie anywhere and all round the year!
Features in 2018
31 July 2018
Our teh dabao bag was featured as one of the must-have Singapore gift items by Singaporemotherhood
https://singaporemotherhood.com/articles/2018/07/national-day-2018-singapore-gifts/
June 2018
Wheniwasfour is happy to let you know that we’ve won the Silver prize for Graphic Design in the Singapore Creative Awards 2018! Thank you for your votes and continuous support!
View the other winners here!
早报
3 Jun 2018
胜在本地色彩浓厚
小时候工作室很庆幸赢得新加坡文创大赛平面设计银奖！每个得奖者都有自己的一段访问部分，我们也不例外。在这里读一读设计师的得奖感言！
https://www.zaobao.com.sg/zlifestyle/culture/story20180603-864125
The Strait Times
18 May 2018
Singapore Creative Awards: Vote for your favourite Singapore-inspired design
We are one of the 20 finalists for the Singapore Creative Awards! Read about all the other finalists here!
HoneyCombers
17 May 2018
Love local: Shop Singapore-inspired home decor and furniture
Thanks Honeycombers for featuring our Singapore-flavoured (Pun intended XD) cushion covers!
早报
13 May 2018
新加坡文创大赛10大平面设计
https://www.zaobao.com.sg/zlifestyle/culture/story20180513-858553
早报
6 May 2018
保护品牌与创意：知识产权知多少？
The Smart Local
2 May 2018
We were featured in this Smart Local video on their Facebook and YouTube, take a look!
Runaway Salmon
9 Mar 2018
This was a locale research presentation project by Ho Si Hui from NTU about Waterloo Centre. Wheniwasfour is happy to be a part of her research project.
https://oss.adm.ntu.edu.sg/hosi0013/research-waterloo-centre/
Features in 2017
Vulcan Post
18 Dec 2017
A Brand 8 Years In The Making, And How The Humble Dabao Bag Became Their Claim To Fame
https://vulcanpost.com/628653/wheniwasfour-singapore/
Zyrup
23 Nov 2017
wheniwasfour Serves Up Local Charm
Zyrup wrote an awesome post about our Dabao Bag hype, read it here!
Mothership
17 Nov 2017
Takeaway Teh Bag Now Available As Real bag
A follow-up article by Mothership when we launched our Tah Dabao Tote bag.
https://mothership.sg/2017/11/takeaway-teh-bag-now-available-as-real-bag/
Hype and Stuff
Nov 2017
Wheniwasfour: Stock Up On Singapore’s Nostalgic Snacks Reimagined As Lifestyle products
They came all the way to our store and pick some stuff out! Read it here!
http://www.hypeandstuff.com/when-i-was-four-old-school-lifestyle-products-singapore/
Mike Shouts
29 Sep 2017
Singapore’s Local Coffee To-Go Carrier Is Now An Actual Bag. Quirky!
https://mikeshouts.com/kopi-dabao-bag-by-wheniwasfour/
Nylon
26 Sep 2017
You Can Now Dabao Your Thing Anytime With This Kopi-Bag-Inspired Tote
World of Buzz
25 Sep 2017
This Shop Sells the Adorable ‘Kopi Dabao Bag’ & More Local-Themed Items!
They feature our Dabao Bag and a few other items!
https://www.worldofbuzz.com/shop-sells-adorable-kopi-dabao-bag-local-themed-items/
Her World
25 Sep 2017
Would You Pay $19.90 To ‘Dabao Your Kopi”?
They said: “There is a tote bag modelled after the old school Kopi bag and guess what – it is completely sold out”
Read more here.
Mothership
23 Sep 2017
Iconic S’pore takeaway kopi plastic bag is now an actual bag
The article that blew up, making our Dabao Bag sold out in a week! Thank you for all of your support!
Read it here.
GoodyFeed
23 Sep 2017
You can now buy this kopi takeaway bag. No, we mean a real bag.
A feature on our Kopi Dabao Bag!
http://goodyfeed.com/you-can-now-buy-this-kopi-takeaway-bag-no-we-mean-a-real-bag/
Coconuts Singapore
22 Sep 2017
Express your love for takeaway coffee with a takeaway tote bag that looks like a giant kopi dabao
The first article/post about our Kopi Dabao Bag! Read here!
The Fun Social
Aug 2017
Singapore Night Festical 2017: 5 Things You Need To Check Out
Capitaland: Let’s Talk Design
Aug 2017
Capitaland did a shout-out to five designers rocking the architecture, fashion, jewellery, lifestyle and craft scenes in Singapore. We are #5!
Read here!
Features in 2016
National Arts Council: The A List
23 Dec 2016
Remember The Time
Youtiao socks, Love ticket, and Jotter Book cushion cover from wheniwasfour are a few items they have chosen to reminisce former Singapore with. Read more here!
The Smart Local
12 Dec 2016
11 Non-Edible Christmas Gifts Under $20 To Buy Your Foodie Friends
Featuring our Youtiao socks (number 7)!
Read more here.
Wetteeshirt
26 Nov 2016
10 Quirky Singaporean Xmas Gift Ideas
Our Good Morning Towel Phone Case and Bao Huat Provision Shop Cushion Cover was featured here!
Channel 8 News
29 July 2016
【流行挖哇WOW】新加坡设计品 市场有多大？
Watch here: http://www.channel8news.sg/news8/specialreports/wow/news/20160729-lif-ndp-wow/2997998.html
早报
5 Jun 2016
好设计：依然垂涎
Home & Décor
21 Mar 2016
Local furniture and home accessories brands you must know
Photo shows a small excerpt of their feature, read more here.
The Straits Times
19 March 2016
Design – Life
Designed in Singapore labels take off
DiscoverSG
16 Mar 2016
6 local brands that make & create beautiful products – we really love number 2! (that’s us!)
In a feature, they said: “Remember how things were like when you were four? Whether you’re playing board games while licking your super orange fingers from Super Ring keropok or randomly scribbling something on your triple five notebook, it sure was fun back then. Fortunately, we can revisit some of the nostalgia thanks to wheniwasfour.”
Read more here.
Nylon
14 Mar 2016
Why Are We So Obsessed With Gem Biscuits
A whole post about Fancy Gem Biscuits featuring many of wheniwasfour fancy gem products. See what they are here!
Features in 2015
CNBC
5 Aug 2015
Singapore by design: Cool products to celebrate SG50
https://www.cnbc.com/2015/08/05/singapore-by-design-cool-products-to-celebrate-sg50.html
The Straits Times
11 July 2015
Design – Life
Best of SG50 designs
The Straits Times
13 Mar 2015
Play kampong games from yesteryear
https://www.straitstimes.com/lifestyle/play-kampung-games-from-yesteryear
Features in 2014
联合晚报
1 Dec 2014
Business Times
9 Aug 2014
Design - Straight from the heart
A Million Little Echoes Blog
6 Aug 2014
SG50 Giveaway: Wheniwasfour | 小时候
They did a feature post and giveaway for our Zhabalang Board Game
Read it here!
The Straits Times
2 Aug 2014
Uniquely Singapore: 20 ways to celebrate the nation's 49th birthday
They recommended having our temporary tattoos while celebrating Singapore’s 49th birthday!
Read here
《赞》- 本土设计
Aug 2014
联合早报
17 April 2014
《都会情报》专栏
Les Jeunes Pousses Blog
28 Mar 2014
http://lesjeunespousses.blogspot.com/2014/03/when-i-was-four.html
Features in 2013
8 Days Magazine
WHEN I WAS FOUR was featured in this week 8 DAYS magazine! Thank you all for your support, which kept us going and our passion alive! =)
A close-up shot of our Chinese calendar notebook and hand-painted watermelon tote bag!
Lian He Zao Bao 联合早报：现在
24 Dec 2013, pg 1
本地跳蚤市场品位大提升
Mediacorp Channel U's 100% Singapore 《百分百新加坡》
16 Dec 2013, 8pm
https://www.youtube.com/watch?time_continue=1181&v=cOxoZuzOGw8
Wall Street Journal (Scene Asia)
22 Nov 2013
Singapore’s New Wave of Nostalgia by Justin Bergman
“One local design studio, with the nostalgic-sounding name When I Was Four, makes canvas tote bags and notebooks decorated with images from grade-school Mandarin grammar books.”
Read the full article here
Connexion.sg
07 Oct 2013
Simple Happiness, All Stitched Up by Tabitha Sim
Weekend Weekly Issue 735 (Hong Kong Magazine)
07 Oct 2013, pg 150
Featuring our tote bags!
i-weekly supplement：I love 生活 no. 829
19 Sep 2013, pg 13
Our Milk pack cushion and Childhood games coasters being featured in Public Garden 创意满园 article!
Style: living Issue 20
Sep 2013 – Feb 2014, pg 11-13
Featuring our Jotter Book cushion, Calendar notebook, Five stone plushies, and Chalkboard notebook!
Pathway Magazine Issue 02
Sep 2013 - Oct 2013, pg 9-10
An interview with wheniwasfour
女友
Aug 2013, pg 28
Our Jotter Book cushion, Tote bag and Calendar notebook being featured in the Old Is New article.
The Travelshopa blog
01 Aug 2013
Partying with a personal touch: Stationery, greeting cards and party crafts in Singapore.
"Wheniwasfour. For an insight into the childhood memories of the typical Singaporean, wheniwasfour is the perfect go-to place. Taking inspiration from a time when life on the island was a whole lot simpler, the design studio creates handcrafted goods such as accessories, tote bags, note books and post cards that feature old school elements such as five stones (an old children’s game), iced gems (colourful sugar-iced biscuits popular with Singapore children) and chalkboards (a staple at schools once upon a time)."
Read the full article here
联合早报
24 July 2013
把童年记忆化为设计
早报周刊
07 Jul 2013, pg 32
Featuring our tote bag, five stone plushies and rabbit sweet pin
The HUNT Guides on Facebook
31 May 2013
“Things we love: Singapore design house wheniwasfour's homage to local culture in the form of oh-so-cool old school canvas bags.”
Challenge Magazine: The How To Issue
May/June 2013
i-weekly supplement: I love 生活 no.810
09 May 2013, pg 10
An interview with wheniwasfour in the article 买一份甜蜜回忆
Chubby Hubby blog
26 Mar 2013
Supporting local talent: When I was four by Mandy
Read the full article here
Mypaper
08 Mar 2013, pg A22
These kueh aren’t for eating featuring our Ang Ku Kueh tote bag!
Encounters《邂逅》Magazine
04 Feb 2013Features in 2012
The Straits Times
09 Nov 2012
Urban section featuring our Jotter book cushion
Mediacorp Channel 8's Silver Carnival – Embracing Life《银色嘉年华之活色生香》
03 Oct 2012, 3.30pm
Home & Décor
Oct 2012
Kopitiam Cup Makeover
Mypaper
28 Aug 2012, pg 7
怀念小时候 featuring our five stone plushies
Mediacorp Channel U's Money Week 《财经追击》
11 Aug 2012, 7pm
The Sunday Times: Life section
01 Jul 2012, pg 3
Game for nostalgia by Kenneth Goh
